The primary objective of this participation was to promote Turkish brands within the home textile sector on a global scale; to strengthen and enhance Türkiye’s international image by supporting branding efforts abroad; to increase market share in existing markets; and to further develop exports to target countries. Within this scope, the information stand was designed to conduct research on competitors’ marketing strategies, demonstrate Türkiye’s strong positioning in the global home textile industry, and effectively represent Turkish companies participating in the fair.